Future trend of the hottest color control technolo

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Future trends of color control technology -- an exclusive interview with GretagMacbeth CEO in mid October, Mr. Thomas cchiano, Jr, President and CEO of GretagMacbeth, passed by Hong Kong. As a world-class color quality control and color management development company, what new development plans will GretagMacbeth have? How do they view the Asian market? How do they view the future trend of color management technology? We have the opportunity to visit Mr. vacciano and listen to his opinion. It converts radial deformation (or deformation in a certain 1 direction in the transverse direction) into electricity. The following is the content of the interview:

franki: there are software and hardware in GretagMacbeth's product line. What is your core business

thomas: our core business is to develop scientific knowledge related to color. Every engineer working in GretagMacbeth, if you ask him about his work, they will say with one voice that it is their main job to apply the knowledge of color science to solving customers' problems. Our company's desire is to become a world leader in color quality control and color management system. Whether it is color measurement, color simulation or color communication, we all hope to achieve perfection and the best. This is the idea behind our design of each product. The whole content and main objective of our business is to assist customers with different needs to solve problems related to color

franki: how do you relate the scientific knowledge of color to the commercial demand in the market

thomas: for each proposed product to be developed, it must first pass through a series of evaluation processes before the product can be formally developed. We will ask questions for evaluation from various aspects, such as: is the product technically feasible? Does the customer think that the problem solved by using this product is the most urgent? Is this kind of customer a minority in the market or a large number? When we confirm the commercial value of the product and have a certain grasp of the market potential, we will formally invest in the development of the product. The product of color management is a good example that more factories will be established in the future. This kind of products can solve the important problems of customers and actually help to improve production efficiency. Our sales of this kind of products increased by 40% last year

franki: color management products are indeed developing rapidly. From the perspective of developers, how will such products develop in the next stage

thomas: the current color management products need to be manually adjusted and trained, which is not very convenient. In the future, the color management products will certainly be easier and more automated. This is the so-called close loop CMS. Most of these systems are probably online or online. The samples should be marked with the original gauge l according to the provisions of gb/t 228.1, that is, the color control is fully automated, and the whole process is not manual. The equipment installed with the dead cycle color management system will measure the color space of the output sheet in real time. If it deviates from the predetermined color space, the system will guide the equipment to make corresponding adjustments. It is not easy to do this, but many important equipment suppliers are working in this direction. The beneficiary of this technology is likely to be the digital printing machine. Digital printing combined with the dead cycle color management system will stimulate the existing market. In the future, digital printing will achieve the same quality as offset printing, and customers will not sacrifice quality because of the choice of digital printing. Heidelberg, Xerox, Hewlett Packard and other companies' top digital printing machines are all strengthened by the use of color management systems

franki: is the color exchange format (CXF) you recently proposed a part of the future color management blueprint

thomas:cxf and color management are two different concepts. Color management helps us to predict the performance effects of the same color on different media, and then helps us to narrow these effects. CXF aims at the accuracy of color communication in the whole color production process. Basically, the main task of CXF is to transmit color information, which is no different from sending a color plate from one place to another, except that CXF is sent digitally. The advantage of using CXF in the workflow is to reduce the rework cost caused by color communication errors, simplify the steps of color detection, and finally improve efficiency. There are many factors that describe the appearance of color. For example, for printed matter, there can also be five to six items. For example, the lab value of color can be used to communicate the position of color in the color space; Color density value, which can be used to compare the thickness of ink; The homochromatic and heterospectral index of color can tell you how much color is affected by light. In addition, the surface gloss and texture will also affect the appearance effect of color. If we want to accurately describe color, we must transfer these data at the same time. You can imagine CXF as a container. We put all the color related data such as the physical measurement value of color, ICC profile, light source data, observer conditions, plane performance effect, price, weight, etc., and then transport them from one place to another, As long as the receiving party opens the color container and takes out the data in it one by one, it can copy a certain color completely and accurately according to the data. This is very important for enterprises that separate the design, production and sales. The accurate transmission of color data is the premise of accurate color reproduction, and accurate color reproduction is the premise of product quality assurance. Can you imagine that there is a difference in the yellow color of the forest around the world between the "food contact materials barrier performance seminar" and the "plastics frontier utilization seminar in the field of consumer electronics" held in the morning? Can you imagine that there are differences in the blue color of IBM computers around the world? Therefore, it is very important to transfer color data accurately. When designing CXF specifications, we not only consider the needs of various operations at present, but also take care of future development. Therefore, the advantage of adopting open format design is that any enterprise and any supplier can add their own content on CXF. At the same time, it is easy to be compatible with various software

franki: apart from developing color technology for the global supply chain, do you have any development plans in Asia

thomas: we have a good development in Asia, especially in Chinese Mainland, which is our fastest growing market in Asia. The printing industry in China has developed rapidly. In recent years, the quality has been improved a lot. At the same time, the demand for color control and color management has also increased. This demand will bring us development opportunities. In the future, we will invest more resources to develop the Chinese market, including the possibility of setting up an office in Shanghai, so that we can respond more quickly to the needs of the Chinese market and provide more support to our sales agents, To help our customers solve problems more quickly, we welcome printing enterprises to contact us at any time to inquire about technical problems related to color management. We are willing to share our achievements in color research with printing enterprises

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